Who is Derisha Aryawan?
My name is Derisha Virianti Aryawan - I graduated with a Bachelor of Arts in Mass Communication majoring in Journalism and minoring in Marketing Communications. Throughout my university life, I started freelancing at events as a brand ambassador leveraging social media marketing to promote events in the South East Asia party scene.
As a teenager, I dreamt of working in a magazine and I was lucky enough to start my corporate career writing for international publications such as DJ Mag ASEAN, Harper's BAZAAR Malaysia, and LifestyleAsia.com. From an editorial intern to a content writer I polished my skills as I had the chance to work with the best people in the industry as well as cover the most prominent events. I covered the latest local and international news in fashion, beauty, luxury lifestyle, entertainment, and electronic dance music. As an editorial writer, I excelled in creative writing, content writing, and storytelling.
After studying and working in Kuala Lumpur, I decided to move to Bali for some soul-searching and to be closer to the beach. During my time in Bali, I worked at El Kabron Cliff Club, Sky Garden Superclub, and Serenity Eco Yoga handling Social Media Marketing and Digital Marketing Campaigns. With my strong background in writing skills, I expanded my skills to copywriting, branding, content strategy, SEO, press releases, online advertising, social media marketing, viral marketing, and everything digital marketing. I have assisted and executed digital marketing campaigns in the entertainment, lifestyle, beauty, and wellness industry alongside marketing professionals from around the world.
In 2018 I was diagnosed with Lupus at the age of 25, I was determined to achieve a beautiful lifestyle and clean skincare without toxic chemicals. Combining traditional and ancient beauty secrets with modern organic lifestyle demands, I created DVA Organics as a health-conscious beauty alternative for all ages and all skin types.
I was in the hospital for more than 2 months and spent almost another year at home recovering, I could not go back to my job or find a new job due to my health condition. During my recovery period, I started freelancing online mainly offering copywriting, copyediting, and social media management services as well as making my homemade organic beauty products as a hobby.
As I started getting back on track mentally and physically, I began doing digital marketing consulting services and realized that this was my calling to help other female entrepreneurs grow their businesses online. I was getting many messages personally regarding digital marketing so I decided to start Digital Marketing Queens, an e-learning platform and community of business babes.
Then, I joined forces with my high school mate and we started Day Horizon, a data-driven digital marketing agency where I am currently Co-Founder and Chief Marketing Officer. We work mainly with established companies generating them more ROI through social media marketing and lead gen online advertising. We have handled Digital Marketing, Branding, Content Creation & Strategy, SEO, Social Media Management, and advertising for clients in the health, construction, education, F&B, and e-commerce industry.
During the pandemic, I spent a lot of time upgrading my skills (AR development, UI design, Investing, Blockchain technology etc) and focusing on self-education. This is where I started to invest to reach my goal of true financial freedom. Now I mainly invest in Index Funds, Equity Funds, and Cryptocurrency. I have also invested a lot of my time into DeSo, where I am the first and most active Indonesian creator.
I fell into the blockchain rabbit hole and am now a decentralized maxi. I am very passionate about decentralized finance (DeFi) & decentralized social (DeSo). I have created various NFTs and have helped many blockchain-based communities grow online with my expertise in social media and content strategy.
Want to know more about me? When I am not hustling, I love listening to electronic dance music or pampering myself with a manicure or hair spa. My guilty pleasure is spending hours at the beach and just sunbathing.