• Derisha Aryawan

The Best Free SEO Tools in 2020

Updated: Aug 30

This is an inventory of the best free SEO tools that exist today!


Hi Queens, are you having trouble ranking on the first page of google organically?



If you want to boost your online presence and get in-front of more eyes online, you have to make sure your SEO game is on point! How? With dope content as well as SEO.


SEO is an acronym that stands for search engine optimisation, which is the process of optimising your website to get organic, or unpaid, traffic from the search engine results page. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.


All of these tools below work GREAT in 2020!


Let’s get started…


1. WooRank’s SEO Checker


Get an inventory of SEO improvements in seconds.


This is a really handy Chrome extension. First, you get an overall SEO score. Then, the tool shows you EXACTLY the way to improve your site’s on-page and off-page SEO.

Best Features:


If you manage your own website, it's easy to accidentally create HTTP errors that you don't see on your own. Site crawling exposes any major flaws in the way you set up your site. This way you can do everything the way you want.


Index errors are not easy if you don't know what to look for. WooRank makes it easy to spot any indexing errors during your regular SEO checkup. By fixing the deficiencies as soon as they appear, you can avoid the long-term problems they cause.


Nowadays, search results are based on geolocation. For more precise local search data you can localise your keyword tracking by country, city, county, or state/province.


It is easy for you to take advantage of your ranking. WooRank's site crawl explains where you can improve your page for the best results. This is a great way to ensure you are following best practices.



Image Source: Woorank

2. SEMRush


SEMRush could be my all-time favourite SEO tool.


Yup, it’s also got a paid plan with many great features! Whether you accompany free or paid, SEMRush works an equivalent way. It finds the precise keywords that your competitor’s rank for.


Best Features:

Content optimisation based on your top 10 competitors in Google rankings. Check your content for online SEO friendliness and originality - adjust the readability and tone of your copy's voice.


Keyword-rich content ensures your webpages appear in Google's top results. In addition to updating your web text with valuable keywords, variations of those keywords also help ensure successful keyword optimisation. SEMrush serves as a powerful generator to extend the keyword pool for your website.


You should never rely on top keywords. In fact, the most popular keywords have the largest search volume; However, every day, thousands of your potential customers use short-section search terms for their queries. These types of keywords are called long-tail keywords, which represent 70% of all search traffic.

Good content meets the needs of your audience and is increasingly found online. To ensure that your copy meets both requirements before publication, you need to consider different parameters. All you need to do is to use SEO Writing Assistant and get a list of SEO recommendations that can be used to type in your target keywords for a copy.

Image Source: SEMrush

3. Seobility

SEObility crawls your entire site and allows you to realise program optimisation issues like:

Test your website's search engine optimisation. Get valuable suggestions for improved website optimisation and higher ranking.


Monitor SEO backlinks, track your competitors, and find ideas for link building.


Check your website ranking for any keyword in Google's search results for different countries or city levels. Desktop and mobile too.

Check on-page optimisation for your website and make sure it's optimised for the important one’s Search term.

Optimise your pages for topical imagery by analysing and using top-notch content on the Google TF * IDF tool.

Their crawler checks your entire website and follows all the interiors and external links.


Image Source: Seobility


4. SERPerator


This awesome tool allows you to check the SERPs across different locations and devices.


As you almost certainly know, the search results change dramatically counting on where you're and what device you’re using.


And this tool allows you to see exactly how the results will search for someone searching on a specific phone from just about any major city within the world.



Image Source: SERPerator


5. Ahrefs


Ahrefs’ Keyword Generator pulls the highest 100 keyword ideas for any seed keyword or phrase from our database of over ten billion keywords across 170+ countries. It shows the estimated monthly search volume for every suggestion, plus Keyword Difficulty (KD) scores for the primary ten ideas.


Best Features:


Backlink Checker - See which websites link to your competitors' sites and evaluate the quality of their backlink profiles.


Organic Traffic Research: See which keywords your competitors are ranking in and which pages drive the most search engine traffic.


If you are a skilled technical SEO who wants to delve deeper than the problems you defined earlier, their powerful Data Explorer puts you in full control of over a hundred different data points on each page. Build anything from data from their crawler - start creating custom filters or adding custom issues based on multiple criteria.


Site Audit will crawl all the pages that appear on your website - and then provide an overall SEO Health Score, visualise key data on the chart, indicate all potential SEO issues, and how to solve them.



Image Source: Ahrefs


6. GTMetrix


GTMetrix analyses the loading speed of your sites. Alongside the performance score, it also shows actionable recommendations to form things load faster.


Best Features:

GTmetrix sends your URL to a real Android device (only available in their Vancouver area; monitoring and API not available) to get real-world performance data on your page load.


Load your page at different connection speeds to simulate dial-up, 2G / 3G, DSL, or cable - see how your page works for a wide range of users.


GTmetrix's report page captures your page performance nicely based on key indicators of page load speed. Yahoo! Analyse your page! YSlow rules. Get your page's page load time, total. page size and total # requests. Look at your page performance compared to the average of all sites analysed in GTmetrix


Go to PRO and exit GTmetrix. Their Pro packages help any developer from your site get faster, giving you more reports, API credits, and powerful branding that are exclusive to their developer toolkit and pro users. In addition, GTmetrix PRO users receive preferential access to their testing service, ensuring that your analysis is not recorded and processed before the primary users.


Keep page activity with consistent monitoring and visualize with interactive graphs. When your page performs poorly, set an alert to let you know.

The page speed is made up of front-end and server-side components. While your front-end architecture may be fast, the generation of your page (server-side) also plays an important role during page load.


Image Source: GTMetrix


7. Experte


This tool is amazing as it lets me save so much time! Experte Page Speed Check allows me to test hundreds of URLs automatically. After entering a URL, the tool crawls the website and determines the PageSpeed for each subpage. The PageSpeed data is identical to the data of Google PageSpeed Insights.



Now that you have optimised your website using these tools to help you, it will usually take a few days for Google to crawl your site and for the changes to appear online!


Also remember: SEO is a marathon, not a sprint!





Need more help with ranking your site?


Book a digital marketing consultation with me or join my FREE facebook group!






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