This is why BitClout is the Future of Social Media! 🚀
Updated: Jul 1, 2021
The Evolution of Mass Media
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. Traditional media started with the rise of print (newspaper, magazine) and broadcast (radio, TV) media which lacked transparency and freedom of speech as it was only one-way communication.
With technology, static websites/blogs, email, SMS and instant messaging became more popular as it slowly started a new way to communicate freely and instantly. Then, with the internet becoming more mainstream, social media is the new way we exchange information and communicate.
Today, most of the world is currently in the social media era. We get our entertainment, inspiration, education and information mostly from social media. However, many people have only recently transitioned from traditional media and new media to using social media due to the pandemic and lockdown restrictions forcing us all to go online. This global pandemic has clearly changed the way live and everyone has been seeking ways to continue their lives both personally and professionally.
Now with blockchain, how will this new technology change the world and the way we communicate? Is decentralized media next? 🤔
What is Decentralized Media?
In blockchain, decentralization refers to the transfer of control and decision-making from a centralized entity to a distributed network
Blockchain-based social media, refers to social media platforms powered by distributed ledger technologies (DLT) like blockchain or DAG.
No central authority can control or oversee, unlike centralized networks like Facebook, Twitter, etc.
Why Decentralized Media?
The benefits of decentralized social media include censorship-resistance, personal data ownership, improved content curation, no ads, and new content monetization models.
Blockchain technology increases user privacy and data security using cryptography methods.
Open source code so that everyone has the ability to inspect and understand the algorithms that are putting images and videos in front of their eyes, people into their friendship circles, and texts and ideas into their minds.
Is Decentralized Social Media Next?
We are currently in the innovators to early adopters stage of decentralized media. It is NO SECRET that decentralized media is already happening and as Gary Vaynerchuk said, "The technology is already here it's just a matter of time when society will adapt."
The question is, what will it take for the majority to transition again?
In reality, decentralized media already exists. BitClout is obviously trending right now but Peepath is based on the Ethereum blockchain, Social.network is built on Polkadot, many others like Mastodon, Minds and Intrupt also already exist.
But why is BitClout getting all the hype? Well, we all know the growth-hack they used to get the most active users from Twitter! I am not here to discuss controversy but here I am obsessed with BitClout, so they obviously did something right compared to their direct competitors.
What is BitClout?
Many people only see BitClout as Bitclout.com - just another social media platform - well it's not! BitClout is actually a real open-source blockchain, a real tradable cryptocurrency and BitClout.com is actually just the FIRST project built on top of the blockchain.
If Twitter and Bitcoin had a love child, BitClout.com would be their baby!
BitClout.com is a new era of social media that combines cryptocurrency with social media. It’s built from the ground up as its own custom blockchain created by DiamondHands 💎🙌, the pseudonym behind this blockchain.
"Its architecture is similar to Bitcoin (who was founded by the pseudonym Satoshi Nakamoto), only it can support complex social network data like posts, profiles, follows, speculation features, and much more at significantly higher throughput and scale. Like Bitcoin, BitClout is a fully open-source project and there is no company behind it-- it’s just coins and code."
In just 2 months of launching and going fully open-source, BitClout has attracted so many talented developers and creators on the platform! There are tons of amazing softwares and projects being build daily, BitHunt is a great place to find the latest and most trending BitClout projects.
Why is BitClout the Future of Social Media?
As we are ALL innovators now, we all see some potential and opportunity for BitClout! We all have our own motives on BitClout too, some are there to create, some are there to invest, some are there to develop and some are there for all of the above!
This is why BitClout is the Future of Social Media:
💎 Lower gas fees compared to other blockchain based social networks
💎 Censorship-resistance and freedom of speech
💎 Open source code allows us the ability to inspect, understand the algorithms
💎 New opportunities to create and develop our own projects
💎 New methods of direct monetization (FR%, diamonds) eliminating third-party fees
💎 The future of influencer marketing, the creator economy and tokenizing content creators
💎 Decentralization means decision from a distributed network not a central authority
What are My Future Plans on BitClout?
As I have explained in my #Cloutted story, "I will continue my social media journey both personally and professionally. I feel like BitClout has created so many opportunities already yet we are so early in the game. In the world of social media marketing, I faced many roadblocks along the way because all the new features ‘were not available’ in my region yet and that kills me to be left behind. For example, last year I worked so hard to reach 1000 followers on TikTok so I could start going live to my followers but at that time ‘live streaming’ was not available in Indonesia and I felt so upset. On BitClout, every single update that has happened here I have not been left behind with the rest of the world and I love being part of this #equality and community. For me now, I am growing my personal brand here first to use as a case study so later I can help my clients grow here when BitClout becomes mainstream."
I am also planning to go back to my roots as a content writer (read about my early career on my about page) and focus more on content creation instead of worrying non-stop about strategy and analytics as a digital marketing consultant.